Search Results for: coupons

The Nielsen Company reported earlier this week that ad spending in the U.S. dropped 15.4 percent in the first half of 2009 compared to the first half of 2008, with Cable Television the only media category to see an increase.

Nearly three quarters of women say they are “more active” in social media now than they were at this time last year. But brands are not necessarily reaping benefits by contacting females in these channels

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Entertainment.com, a Web site and offline publisher that creates discount-coupon books targeted to specific cities

Dannon, for the first time, has rolled a promotional loyalty program across all of its brands

Purina’s Alpo brand wants to hear from your dog—as long as he or she doesn’t go in for pet spa vacations, drinks regular tap water rather than bottled, and comes no closer to a doggy massage than a good old-fashioned tummy rub

When it comes to coupon distribution, the Sunday paper reigns supreme. But the up-and-comer text and e-mail channels are making inroads. More, along with The Analyst’s Take, follows.

Webloyalty.com has partnered with Clipper Magazine, a nationwide coupon

Valassis will distribute its RedPlum offerings to Los Angeles Times readers via the mail beginning Aug. 24.

Kmart is integrating a lesson plan into its back-to-school efforts with workbooks and information that help teachers and parents convey information about money management to kids