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Steve Kalsch, Dustin Wilson and Bill Cartwright of XP Innovation, LLC take strongly worded exception to UPS’s new sampling and promotions program. Does it, as they claim, threaten to circumvent list broker functions and provide unwelcome access to hotline customers? Their arguments follow.

Are women swayed to make purchase decisions based on their social networking experiences? The answer seems to vary depending on who you ask.

According to a recent white paper published by security firm McAfee, sales conversions see significant increases when a visible indication of security is seen.

Some local McDonald’s franchisees are making friends with computers in busy cities by giving them free rail tickets and coupons for its burgers

Cereal, an increasingly expense staple for many families, has retained the No. 1 spot on the Top Ten list of the most popular online coupon categories printed in August, according to Coupons.com

Frozen treat retailer Dairy Queen reached out to its loyalists in selecting the design for a new logo that will roll out next year, celebrating the 25th anniversary of the invention of its iconic Blizzard dessert

Many marketers employ a wide range of effective approaches while, despite the super-sized growth, others have not yet leveraged social media. Consider these 12 ways companies leverage social media to build relationships and drive sales:

According to a series of reports released by The NPD Group 41 percent of gamers look to word of mouth to get their information about video games, while nearly a third relies on hands-on play at a friend or family member’s house.

A new social media campaign for Sara Lee brand’s Fresh ideas pre-sliced deli meats is bringing a bit of humor into the lives of busy, harried moms with satirical “video confessions” courtesy of players from Chicago’s Second City improve troupe

A survey commissioned by Coupon Craze and conducted by Harris Interactive reveals that though online shoppers are well-educated and relatively wealthy, many are prevented from taking advantage of savings offered through coupons because of expiration dates and other reasons for invalidity.