Search Results for: coupons
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The Five Keys to Sears’s E-mail Success
Triggered e-mails, promotions on transactional messages, improved segmentation: These are a few ways in which Sears Holdings has increased the effectiveness of its e-mail marketing in the past two years
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Agencies
Web-based Coupon Use Hits New Monthly High for RetailmeNot.com
Coupon aggregator Web site RetailMeNot.com says retailers generated approximately $33 million in sales at its site in February, a 62% increase over the savings value for the same month last year
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Brands Get a Referral Edge from Facebook: Survey
According to new research from consulting agency Morpace, consumers who friend brands on social network Facebook are as interested in showing their friends what products
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Mobile
Starbucks Expands Mobile Payment Test to Target Stores
Caffeinated colossus Starbucks is expanding an earlier in-store test of an iPhone payment system to more than 1,000 outlets. Since last year, the system has been testing in 16 outlets
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Agencies
Performance Pays at Jackson Hewitt
With 6,000 stores around the nation, Jackson Hewitt Tax Service is the second largest tax preparer in the U.S. Until this year, the company did not offer
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Agencies
Consumers Put Price First in Calculating Retail Loyalty: Colloquy
When it comes to customer loyalty in the retail sector, low prices have replaced customer service as the game-winning edge, according to a new study by Colloquy, the research division of Loyalty One
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‘You/Your’ is Most Popular Subject Line Term for Marketers
According to Experian, the top e-mail subject lines reveal serious attempts by marketers to get personal with their recipients.
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L’Oreal Face Washing Stations Let Students Try Cleanser
One of the long-proven means of getting consumers to buy a product is to let them try it
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Agencies
A&P Will Let Shoppers Save Text Coupons to Loyalty Cards
Grocery retailer A&P plans to partner with the digital incentive platform provider Zavers to offer coupons that users can receive via SMS on their mobile phones
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Online Media Used by Nearly All Local Shoppers
According to a recent study conducted by BIA/Kelsey and ConStat, almost all Internet users in the U.S. use online media when researching local products and services.