Search Results for: coupons

Hormel, the maker of Spam and Dinty Moore Stew, recently used radio and TV to take a national program down to a local level to drive consumers to retail.

Looking for an agency? The 2010 list of the U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order of U.S. net revenue. Promo’s Agency of the Year, Alcone Marketing Group, ranked No. 23 with 2009 estimated …

Summertime finds brands hitting the road to reach consumers at festivals, community events and other large gatherings

In-store merchandising drives most new product trials. When consumers were asked what made them pick up and buy a new product in the categories studied,

In small neighborhoods across New York City, people often walk down from their apartments to go to the local bodega to buy a bag of chips and a soda

Welcome to Broker Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.

Mobile ad budgets are growing by significant amounts, according to a recent study conducted by MediaPost’s Center for Media Research, in conjunction with InsightExpress.

More consumers are turning directly to consumer packaged goods companies to find deals and discounts

The economy may be showing increasing signs of a recovery, but coupons are continuing to grow as a way of digital life for e-shoppers.

2010 IMA Award Winner, Internet-based Loyalty Marketing | The challenge for Bertucci’s was to bring in new customers, those who had never been to its restaurants, by using its established e-mail customer relationship management program