Search Results for: coupons

Can marketers serve up relevant offerings on the Web to a never-before-seen site visitor? Quova Inc. offers a geography-based identification service based on surfers’ IP addresses. Direct Newsline spoke with Quova president and CEO Marie Alexander about the opportunities and limitations IP address-based efforts afford marketers.

When Think 360 Inc. won work for Tetley Tea last August it wanted to contemporize the old, stodgy British brand while leveraging that heritage in a fun, slightly eccentric Americanized way

KFC is preparing to launch a new global tag line for its products in TV and print, and it’s preparing the ground by launching a social media campaign among fans to compete for free food from their local KFC on June 17

According to ABI Research, 27 percent of mobile phone users who accessed the mobile Web clicked on a mobile banner ad or text link in February, up from 21 percent in December 2008.

Hardee’s has launched the My Coke Rewards loyalty rewards program at its restaurants. Customers who participate will join the more than 14 million members in the program

Regional Carl’s Jr. stores in Oklahoma have engaged a mobile marketing provider to offer its customers coupons from their cell phones

If you think coupons are only for the financially strapped to spend on tuna and toothpaste, think again. A new survey commissioned by online discount site Coupons.com and conducted by Harris Interactive

With over 230 million mobile phone users in the United States, the third screen is well established in our lives. The recent Digital Divas research conducted

Looking for an agency? This year’s list of the Top 100 U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order

The folks at Tris3ct love the retail industry. In a healthy market, down market or any kind of market, retail, they feel, is the place to be. It’s a great