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Our world might have a lot of companies, players, and activities, but it’s missing something, a really big success story. The brands themselves, who thrive off of more customers…

Users can spend their points on family-activity discounts and special offers in their neighborhood or while traveling

To commemorate its tenth anniversary offering crowd-sourced T-shirt designs, e-commerce retailer Threadless.com has launched its first mobile tour

Mobile phones are personal items for college students, so it makes sense that trying to reach them via these devices isn’t the easiest of tasks.

Value retailer Target will restructure the rewards offered to holders of its branded credit and debit cards, swapping accrued discounts over time for an immediate 5% discount at the point of sale

Executing a successful merchandise campaign takes a keen eye and a thoughtful plan. Jay Deutsch, CEO and co-founder of BDA shares five tips

A new survey from Performics and ROI Research shows how social media permeates consumers’ lives and affects communication, shopping and other activities, as well as how social networking habits and preferences have trended since last October.

Eight O’Clock Coffee has ventured for over a year into the somewhat unknown world of Facebook marketing. And for the first time it is using those fans in advertising

Consumer packaged goods (CPG) marketers should get ready for the acceleration of two major trends, according to two separate studies by The Nielsen Co.: the growth in share of sales by the shopping club, big-box supercenters and e-commerce

This week’s question for our Broker Roundtable: Is social media a viable source of new names and data? Why or why not?