Search Results for: coupons

AllYou.com has launched an interactive tool that lets consumers browse all the main grocery circulars in their neighborhood by ZIP code

The daily deal leader looks to deepen connections with customers and merchants while fending off attacks from rivals.

A study from Yahoo and Universal McCann (UM) looked at the new dynamics in the path to purchase so marketers can better utilize digital media to engage shoppers. “The Long and Winding Road: Gamesmanship of Shopping” found that the growing array of online tools available to consumers have made them…

For health and wellness marketers trying to motivate healthy changes in behavior, mobile is a perfect fit. The most successful health and wellness initiatives are simple, convenient, and easily integrated into the consumer’s life. Mobile perfectly mirrors those attributes, allowing consumers to interact with the brand whenever and wherever they need to. Successful mobile programs devise engaging apps that create value for both the brand (through frequent and deep engagement) and the consumer (through instantly accessible information and support.) Here are four marketers who make mobile work:

Miracle Whip’s video/ sampling campaign uses stars like Pauly D to nudge the public into trying the brand for themselves

Between opt-outs and email address changes, any brand’s email list can shrink at the rate of 30% to 35% annually—most of it certainly because of the latter, rather than the former. Thus, it’s imperative that marketers always have acquisition tactics in the field to

When it comes to motivating users to become active in check-in services, discounts and deals are still uncharted territory. A recent survey of U.S.