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Constant change is the way Steve Dapper, founder and CEO of Hawkeye, sums up both the agency and the interactive marketing world it operates in

In 1953, Michael Emoff’s grandparents started a promotional products distributor, Shumsky Enterprises, in Dayton, OH. His mother worked there too

Ocean Spray is on tour this summer, sampling its products at fairs, festivals and other special events where consumers gather. Millions of samples are being distributed and the brand has designed a number of ways to directly interact with consumers.

AMF Bowling Centers has been working with marketing technology firm RevTrax to get greater insight into how well its digital marketing efforts, and specifically its couponing, are converting into sales.

When people across America receive Procter & Gamble’s “Give Education brandSAVER” in their newspapers, they will find a note from Grammy Award-winning recording artist John Legend.

Ocean Spray has rolled out freestanding cranberry bog environments in some of the nation’s busiest downtown locales and it has its goofy cranberry farmers on TV to reinforce the benefits of its juice drinks. It runs sweepstakes and recipe contests and drives consumers to retail with coupons. This summer is no different. It’s Ocean Spray’s most lucrative time frame and it is running a bevy of promotions.

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It’s a promising start. Market Street grocery chain has launched its first loyalty program that will help shoppers with gas, free products and other purchases. Shoppers began signing up for the free Smart Rewards program on June 22 at any of six locations spread around the Dallas-Fort Worth area to start earning points that can be redeemed for the rewards.

Founder of coupon and free samples-style web sites now provides network of advertisers with access to more than 50 billion impressions yearly

According to a report recently released by Nielsen, mobile ads lag far behind other forms of advertising when it comes to trustworthiness. Nevertheless, mobile ads are growing in popularity and importance, and are finding their way into more mobile apps.