Search Results for: coupons
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16% of Online Shoppers Always Look for a Coupon or Coupon Code
A recent poll conducted by Ipsos Public Affairs on behalf of Offers.com reveals that nearly half of U.S. adults plan to cut back on their holiday-shopping spending this year compared to last year. The poll also found that many adults aren’t taking advantage of online coupons to help with their…
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Two-Thirds of Consumers Think Location-Based Coupons on Mobile Devices Are Convenient and Useful
Recent survey data from Prosper Mobile Insights reveal how consumers see location-based coupons, security issues with locations being tracked, and where smartphones and tablets are used, among other things.
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Shorter Facebook Posts Get Higher Engagement Rates
A report from Buddy Media Platform titled “Strategies for Effective Facebook Wall Posts: A Statistical Review” highlights some findings about what works well for Facebook posts. Among the findings are that shorter posts get higher engagement rates, full-length URLs work better than shortened URLs and…
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Mobile Phones and Tablets Drive 6.8% of U.S. Digital Traffic in August
According to a wealth of new data from comScore, non-computer traffic for the U.S. was nearly 7 percent in August, with the majority coming from mobile phones. The report also found that nearly half of tablet owners made or completed a purchase on their tablets.
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Agencies
Kraft Kicks Off New Season of Pro Award Winning “Huddle for Hunger”
The 2011 PRO Award judges were impressed enough with Kraft Foods’ “Huddle to Fight Hunger” promotion that won in two categories: Best Cause-Based Promotion and Best Multidiscipline Campaign.
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Agencies
Tony’s Pizza Revs Gamer Appeal with EA Racing Promotion
Tony’s Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA’s Need for Speed World MMO racing game.
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How We Use Social Media
Recent numbers from NM Incite, a Nielsen/McKinsey Company, offers some insight into why U.S. social media users visit these sites.
According to the research, the top driver of social media use is to find/maintain…
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Chieftains: Whole Foods, DC Comics, Marie Callender’s
TRUTH, JUSTICE AND TWITTER | Effectively throwing out the superpowered baby with the kryptonite-irradiated bathwater, DC Comics relaunched all of its titles
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Agencies
Facebook and CPG—Budgets, ROI and What’s Working: Study
A new national study from the Shopper Technology Institute has enlightened us on retailer’s use of social media.
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NeoMedia partners with Global IP Law Group for Patent Monetization
Strategic alliance with top IP law firm designed to increase value of NeoMedia’s patent portfolio.