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Gamification is the process of making the expected fun – or at least a little more interesting. Here’s how you can get started incorporating gamifcation into your marketing and loyalty campaigns

Kikkoman loves barbeques, Super Bowl tailgate parties, Thanksgiving, Christmas and other special occasions. These key food occasions provide timeframes for the brand to push out recipe ideas for new ways to use its products along with incentives to purchase.

It's probably engaging enough that Midwest retailer Meijer is running an online holiday contest offering website visitors a chance to win $10,000 in gift cards, as well as a $10,000 to their local food pantry.

The Top 10 holiday specials shoppers are taking advantage of.

In a first-time deal with the HSN network, the brand is selling the “Make it Delicious Recipe & Coupon Booklet,” that includes 20 top recipes and $30 worth of coupons.

The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies.

According to the latest Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report from Millennial Media, 45% of mobile advertisers utilized targeted-audience campaign methods in the third quarter, with about two-thirds of this group targeting local…

This fall brought positive news for brands within the health and wellness category. Food and beverage companies with a higher percentage of sales from “Better-For-You” products have healthier businesses. Let’s take a look at how four big brands—Dole, Silk, Smart Balance, Whole Foods—have staged promotions to hook consumers on healthy habits then provide long-term support to maintain loyalty.

Clorox has a new online communities, a place where moms can share “bleachable moments” through a contest that tackles life’s “Yuck + Oops” moments.

2012 with all its unknowns is looming. Let’s take a look at three tops trends that will affect promotion marketing.