Search Results for: coupons
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Short Cuts
Impower, Princeton, NJ, has hired Deirdre Castrellon as account manager for its Stamford, CT office. Castrellon will focus on providing services to traditional
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Blockbuster Uses Customer Data to Generate Targeted Coupons
Blockbuster Inc. and Dallas-based Retail Services Inc., an electronic database marketing firm, have formed Freebie Inc. Freebie Inc. will give participating
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Direct Response to Acquire Connecticut Life & Casualty
Direct Response Corp., a White Plains, NY-based holding firm for several direct response auto insurance companies, will acquire Connecticut Life & Casualty
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Catalina, MyPoints Agree to Co-Market Products
St. Petersburg, FL-based Catalina Marketing Corp., has formed a pact with MyPoints.com, San Francisco, to jointly offer direct marketing and loyalty programs
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Crazy on the Quad: WCW and partners take the ring on the road.
Looking to pile-drive, body-slam, and suplex college students into a frenzy, Turner Network Television this month takes its highly successful WCW Monday
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By the Book
Russell Bowman and Paul Theroux present a nuts-and-bolts industry overview in Promotion Marketing Tools & Resources.Chapter One: The BasicsUnderstanding
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Sticky subject material
The Kennedy Group, Cleveland, introduces a good-things-in-small-packages idea with Compact Communications advertising and promotional booklets. These
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Marketing Mea Culpas: FTC gets make-goods from Bayer, Bumble Bee.
Bayer Corp. will run a $1 million consumer education campaign and Bumble Bee Seafoods will run a $200,000-plus coupon program in separate settlements
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New Kids on the BLOCK
A patent-pending rewards program is just one of the reasons H&R Block thinks it can become a year-round business. Its plan may provide happy returns for
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SPECTRA SPOTLIGHT: Heavy Air Fresheners, Aerosol Variety
Everyone has at least one relative who’s addicted to Glade, habitually snaking through the furniture to combat cigarette smoke, foot odor, burned chili,