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Promotion marketing is the main ingredient in Toys “R” Us’s rebound recipe. Will the strategy work?The toy business isn’t always fun and games.For Toys

Couch potatoes can now become active consumers without ever putting down the remote. Enhanced TV – advertising with promotional offers that consumers

Two marketing executives were swapping cell phone numbers before splitting up at a trade show in Chicago. Both phones had New York numbers, so someone

One of the biggest issues within the Internet industry is that of online privacy and its impact on consumers. But there is another evolving issue that

Marketers are quickly catching on to the Internet as an easy, cost-efficient way to reach the masses, and are busy “reinventing the wheel” – using the

E-Save Network, Harrison, NY, has launched a Web-based multiple rebate system as an alternative to Internet coupons. Consumers enroll as members on the

Do, or do not. There is no try.” – Yoda.One of the most oft-used phrases at the American International Toy Fair in New York City – the be-there-or-be-square

In three years, Super Coups has gone from being 30 days away from declaring bankruptcy to being 30 days away from signing its second international deal.The

Candymaker Van Melle USA, best known for Mentos chewy mints, this month breaks a joint promotion with Mattel, Inc. for another hot brand: Air Heads taffy.

Travel Dynamics, Scottsdale, AZ, has signed a letter of intent to acquire Bountiful, UT-based Columbus Companies. Columbus Companies is a travel and incentive