Search Results for: coupons
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Virtual Satisfaction: The Internet boom lifts revenues 20 percent.
Behind the virtual shopping malls and electronic coupon systems, there are still bricks-and-mortar buildings brimming with merchandise, brochures, prizes,
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Getting Labeled: Printing revenues rise 10.7 percent.
Marketers continued energetic pushes to attract attention at the store-shelf level last year – and that was news specialty printers took all the way to
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Agencies
Apple Pies Charm Core Customers
Pet owners respond to sur-pies mailing.For one pet supply retailer, several thousand apple pies did what coupons couldn’t: they created goodwill among
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Agencies
Waving the Banner
rafe VanDenBerg, marketing director at Crucial Technologies, is amused by negative press about banner advertising. Crucial uses banners to help sell almost
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Valassis Buys Into Coupons.Com
Valassis Communications Inc., based in Livonia, MI, has formed an alliance with Coupons.com to broaden its reach online, according to wire service reports.As
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European American Sweepstakes
These six thousand total entrants are direct mail responsive individuals that have spent up to $23 to receive a coupon book and be entered in a sweepstakes.Cost:
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Enonymous.com says Privacy Site Ratings are Justified
Enonymous.com founder and director of privacy Timothy J. Kane said that the criticisms against his firm’s Web ratings are unfair.Enonymous.com, San Diego,
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Quaker Enters Functional Foods
Oatmeal’s healthy plot has thickened. Makers of the miraculous mush – “Oatmeal helps reduce cholesterol,” its familiar cylindrical package boasts – Quaker
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So Much for TARGETING
Whoops.Packaged goods companies may have gone too far targeting their coupons and are now shifting back to broad-reach programs.Or maybe they’ve just
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Asian Persuasion
While millions of U.S residents were sweating out the Jan. 1 arrival of the year 2000 a few months ago, a certain portion of the country was happily anticipating