Search Results for: coupons
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Agencies
CRM? Where’d That `C’ Come From, Anyway? Place?
in case you’ve just arrived from the planet Mars, CRM stands for customer relationship management. Everybody and his brother has jumped on the CRM bandwagon:
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Agencies
On the Rebound: SPIEGEL OVERHAULS ITS PROSPECTING AND CUSTOMER RETENTION EFFORTS
When Christian Feuer left his wife’s side two days after their third child was born to travel from the East Coast to Downers Grove, IL, it was to tackle
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Agencies
CUSTOMER SERVICE: Smoke Ring
Things are grim for the cigarette companies. The courts have snuffed out so many of their former advertising channels that they must resort to some pretty
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Agencies
Darwin Was Right
The Scopes trial was three-quarters of a century ago. Charles Darwin published “The Origin of Species” 66 years before that.Here we are, supposedly evolved
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Agencies
High School Confidential
How would you like to lose your single largest data source in one fell swoop?That’s what student list marketers will face June 1 when the Shelby Amendment,
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Carol Wright Adds a Mailing and 2 Million Households
Carol Wright, the coupon cooperative delivery services will be delivered 11 times annually starting in August.The national audience will increase from
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Harris Survey Finds Six E-Shopping Archetypes
Online shoppers can be E-bivalent Newbies; Time-Sensitive Materialists; Clicks & Mortar; Hooked, Online & Single; Hunter-Gatherers; or Brand Loyalists,
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Alternate Marketing Networks Debuts Co-op Program for Hispanics
Alternate Marketing Networks is introducing a branded marketing program targeting Hispanics. The cooperative program is designed to tap into the $383
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Healthy, Wealthy, and Wiser: Sweeps go virtual as spending climbs 15 percent.
Marketers spent an estimated $1.38 billion on games, contests, and sweeps in 1999, up about 15 percent from the previous year.Measuring annual spending
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Return Engagement
Summer may be right around the corner, but the marketers at Time Warner, New York City, are already thinking about October.Time Warner is bringing Scooby-Doo