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What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat

There was a time when being a minivan owner was pretty cool.For a period starting in the early 1980s, when Chrysler couldn’t make enough Caravans and

Petco Animal Supplies, San Diego, will increase the benefits of belonging to its two-year-old Petco Animal Lovers Save (P.A.L.S.) program.The company

Although they swear there are 238 different Kahlua concoctions with which consumers can sip the night away, the marketers at Westport, CT-based Allied

All kids are not created equal. Fast-food restaurants are tailoring menus and promotions as some chains woo tweens and others court the preschool set.

Marketers who claim to have mastered online and offline integration are probably over-confident. A few, however, are making strides.When it comes to adding

In the not-too-distant future, wireless devices will deliver the marketing pitch right into consumers’ pockets.In the rapidly emerging battle to reach

The most popular marketing tactics on the Internet are very familiar to promotion pros.This ain’t the Wild West anymore.Since the Internet first suited

The U.S. government has indicted couponer Geoff Hasler for a scheme that bilked mostly elderly consumers out of an estimated $1 million between 1995 and

The pride you once took in doing things your own special way may now be your own undoing. Standards, the common agreement on how things can and should