Search Results for: coupons
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L.L. Bean Sued Over Collection of Online Taxes
A class-action lawsuit filed against L.L. Bean, Freeport, ME, claims that the retailer overcharged sales tax to a customer who used coupons issued through
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The Plot Thickens
Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand
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PLAYING FAVORITES
Account-specific marketing creates both opportunities and challenges for suppliers, retailers, and agencies.Account-specific marketing. Customer-specific
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LICENSING SHOW 2000: Character Studies
OK, so you probably won’t be scoring that deal with Warner Bros. for Harry Potter toothpaste. (Actually, Johnson & Johnson already beat you to it.)Never
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Growing Old and Loving It
Pier 1 knows they’re lurking out there. Scudder Kemper is well aware of them, too, as are Harley-Davidson, Del Webb, and Evanston Northwestern Healthcare.
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THE PLOT THICKENS
Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand
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Shine On
New York City-based Vanity Fair Intimates this month kicks off the first product launch for Vassarette since the company bought the lingerie brand in
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Loyal Nation
The topics changed from session to session, but the theme at this year’s Supermarket College conference was consistent: Loyalty marketing should be implemented
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The Plot Thickens
Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand
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Beauty Treatments
HBA-related Web sites deliver `intimacy marketing’ to consumers. Traditional stores better schedule a makeover.A rose by any other name may smell as sweet,