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Sampling provides a morsel of brand experience along with a taste of the product.There’s something about a cup of Starbucks coffee that a little old lady

SEPTEMBER 2000 Picture This We’ve got Helmet Cam in football, Catcher Cam in baseball, and now StickerCam in the promotional game. It’s a tabletop machine

For it’s next trick, the WWF tries its extreme formula out on football.Vince McMahon is at it again. Having blurred the lines between sports and entertainment

Announcing finalists for the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns and

US OPEN SPONSORS TAKE THEIR GAMES OFF THE COURT WITH ACTIVATION STRATEGIES WORTHY OF A GRAND SLAM EVENT.Once a year – and only once a year – Manhattan

Kraft Foods visits African-Americans at home to help grocers reach them in stores.When Kraft Foods wanted to define the “essence of Mom” among African-Americans,

FoodBuy.com is preparing to take a bigger bite out of the online business-to-business food market.The company (www.foodbuy .com), founded last July, started

The total number of people with Internet access throughout Australia, Canada, Ireland, Japan, New Zealand, Singapore, the UK and the United States reached

You’re a Good Man, Charlie Brown Mr. Schulz may be gone, but the Peanuts posse is thriving in licensed promotions.Snoopy’s in the frozen-food case. Linus

Mega direct marketer ADVO Inc., Dallas, TX, is launching its first national advertising campaign to support the company’s shared mail product that reaches