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Product giveaway comes with a price tag: users’ personal information TIRED OF FINDING your mailbox cluttered with those tiny samples of shampoo that you’ll

JC Penney uses the Web to enhance customers’ brick-and-mortar experience THIRTYSOMETHING Julie Chaffee is a fashion addict. “The truth is, I really just

The Blockbuster chain of video stores may be, in its current incarnation, parallel to a charging bull elephant with a bullet in its brain: It’s dead but

Sometimes free shipping and a coupon in return for consumer data doesn’t cut it: Marketers need to ask for little and kick back a lot if people are going

FreeShop, the Internet coupon specialist, will become Aptimus Inc. and launch a direct marketing service, announced the Seattle-based company’s CEO Tim

SPONSOR: Results International Campaign: Yes Please Agency: Davies Little Cowley Fiddes Client: Philips Lighting Country: United Kingdom The best campaign

Introducing the winners of the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns

Rugrats in Paris hits silver screens nationwide Nov. 17 backed by an impressive list of marketing partners, many of whom are linked to one of the most

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing

TOOLS OCTOBER 2000 Projecting an Image Projection Media, a division of Tricolas, Inc., El Dorado Hills, CA, has introduced a large-scale projection service