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Brands lace up with figure skating to get closer to females.Figure skating’s roots can be traced back to Jackson Haines, an American-born gentleman who

The inaugural Globes uncovered campaigns without boundaries.After nine years of handling the global World PRO Awards of Excellence competition, PROMO

A pilot run gives wireless marketing its first real test drive.Whether you consider the mobile phone to be an indispensable lifeline or the biggest nuisance

NOVEMBER 2000 Unfattening the Wallet So, you say you like phonecard promotions, but don’t like the costs of manufacture and distribution? Try the Virtual

Best Multidiscipline Campaign Campaign: Baby Bonus Savings Club Agency/Client: Mars Advertising/Farmer Jack Supermarkets Mars helped Farmer Jack keep

Ten animated television properties worth keeping on brand radar screens.Identifying the hottest cartoons on television isn’t an extremely difficult thing

While grandparents shower marketers with opportunity, few are returning the favor.You see them hanging out in all sorts of public places – toy stores,

E-mail marketing suits Zoots’ search for loyal dry cleaning customers IT WAS TIME TO GO to the next level on the Internet. Zoots, a two-year-old dry cleaners,

Improved technology makes digital printing a viable way to get personal on a mass scaleWITH ANY NEW TECHNOLOGY, a lag is likely between what one hopes

AS ONE OF CAPITALISM’S most recognizable icons gone soft? In a new Radisson Hotels promotion, for every three visits, Rich Uncle Pennybags hands the chain’s