Search Results for: coupons

  • Mail Stream: A Report on Incoming Direct Mail

    Touring and Tasting Wine Club The company that started the wine and travel magazine Touring and Tasting in 1995 recently debuted a wine club that enables

  • SAVE.COM SHUTS DOWN

    Livonia, MI-based Valassis Communications last week announced it was halting all funding of unprofitable print-at-home online couponer Save.com and as

  • Metamail Becomes a DoubleClick Channel Partner

    Metamail has signed on as a channel partner and reseller of DoubleClick’s DARTmail platform. Toronto-based Metamail will use DARTmail to send personalized

  • Best-Promoted Brands of 2001

    BUSINESS AS USUAL. It’s a phrase most-often used to put a positive spin on a tenuous situation, as in, The bank called in our loans, our ceo has been

  • Honorable Mentions

    Until this year, judging for our annual PRO Awards always took place on one intensive day. After receiving 176 entries last year, we decided to spread

  • Point of Contact

    The events not the handouts are what put sampling campaigns over the top these days. The medium has yet again become the message. While the novelty of

  • Rising to the Top

    Finalists for the PRO Awards 2001, take a bow. These days, most marketers are looking for killer concepts and uncluttered delivery mechanisms that will

  • Super Sundays

    As the marketing world’s various disciplines continue to be viewed as an integrated whole, it’s only fitting that industry award programs do the same.

  • Horror Story

    Milwaukee-based Miller Brewing Co. next month teams with Los Angeles-based movie studio MGM on a national Get Your Party Vamped campaign expected to feature

  • Pitching for the Industry

    Given the economic challenges that most marketers are facing today, it’s no wonder that the best of them are seeking the expertise of promotional marketing