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Remember when the Internet promised not only to change the way consumers shopped, but the way they paid for purchases as well? Move over, Confederate

1901 Walter Elias Disney is born Dec. 5 in Chicago. 1923 The Disney Brothers Studio is founded by Walt and his brother, Roy, in October. 1928 In November,

This isn’t your father’s retirement. As the 75 million-plus Baby Boomers approach their 60s, marketing to seniors is taking another new spin. Baby Boomers,

Convenience store retailers have spent most of the last 20 years sitting and watching. They’ve sat around as CPG makers focused first on grocery stores,

Walt Disney World this month kicks off a $500 million, 15-month birthday party for the Magic Kingdom’s original character: Walt Disney himself. The 100

Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.

Editor’s note: Had I known that the French word for is promotion, I may not have planned my August vacation to the Riviera. For somebody who hadn’t seen

Battle Creek, MI-based Kellogg USA is letting shoppers vote on which of eight concepts based on Cartoon Network properties should become a cereal (choices

Infinity Resources Inc., publisher of the Critics’ Choice movie video catalog, will distribute copies of a magalog this month through an unusual mail

When students headed back to school earlier this month, they did so with freestanding inserts and other coupon vehicles in their hands, if the Promotion