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Serious Games Promotion activity rises as overall spending slips 1.6 percent. It was a fickle year for the specialty printing industry. While revenue

Promotion Spending Rises 8.1 Percent in 2000 as the Market Goes Iffy. Repeat after us: There is no recession. There is no recession. There is no recession. Of course, whether the U.S. economy truly is in a state of decline or is simply settling back into a period of more realistic growth is a moot point, right? Because the promotion industry has always been recession-proof.

Moving Targets Supplier shakeups, brand consolidation hold growth at 3.9 percent Promotional kiosks and loyalty cards continue to be a ubiquitous presence

Go to Coupons Listings >> Nowhere to Go But Up Consolidation took its toll as coupon spending slid in 2000. As the economy continues to stumble and marketing

Valassis Communications Inc. reported an 8.7% earnings decline for the quarter ended Sept. 29, stemming from a charge for the shutdown of Web coupon service

CHICAGO – Wilton, CT-based Ryan Partnership earned Best Overall Promotion honors last night as PROMO unveiled the winners of the 11th annual PRO Awards

Bristol, CT-based ESPN is taking The Discover Card College GameDay Tailgate on a 16-city trek to college campuses around the country. The campaign sends

A chronological look at the events that made Walt Disney Co. a powerhouse in the wonderful world of promotion.

“BUSINESS AS USUAL.” It’s a phrase most-often used to put a positive spin on a tenuous situation, as in, “The bank called in our loans, our ceo has been

Jumping Off the Shelf E Ink Corp., Cambridge, MA, introduced Ink-In-Motion, an electronic component that can be added to point-of-purchase displays and