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NextMark, Hanover, NH, has elected Tim Litle to it board of directors. Incentive marketing company CoolSavings Inc. is offering its proprietary coupon

Rockport Famous for its award-winning walking shoes, Rockport attempts a youthful makeover with its debut catazine called Feat, Adventures in Living.

A one-month test aimed at Eddie Bauer’s loyalty program members boosted sales by 7% over the control group. The retailer conducted the test at its Canadian

Day by Day These 14-inch-by-27-inch linen towels come with a dowel and cord for easy mounting on walls. Dudley, MA-based Stevens Linen has a variety of

Rochester, NY-based Eastman Kodak Co. has been busy this fall with a national P-O-P replacement program dubbed Project Clean Slate. Looking to clear up

Highly creative promotion professionals are continuously looking for innovative promotions that can successfully build a brand. Competition and clutter

It’s a busy time of year for the marketing elves at Dr Pepper/Seven-Up. The Plano, TX-based beverage marketer started its Christmas shopping early this

Be authentic. That was the mantra uttered by various sports marketers in August at the annual Sponsors Only conference conducted by IEG, Inc. in New York

OK, so Coke and Harry Potter and the Sorcerer’s Stone get top billing. But Minneapolis-based General Mills’ foodservice division next month ties into

FOR YEARS MANY TRADITIONAL ADVERTISERS and even some direct marketers have viewed direct response television as a specialty medium used only for selling