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Suppliers in every marketing channel breathed both a sigh of relief and a groan of uncertainty when the final seconds of 2001 ticked off. They sighed

Toys “R” Us and McDonald’s Corp. unite this month on a holiday program worthy of the term “cross-promotion.” Through December 27, Happy Meals feature

Toys Us and McDonald’s Corp. unite this month on a holiday program worthy of the term Through December 27, Happy Meals feature one of eight miniature

It’s still looking a lot like Christmas despite terrorism and war. Consumers are expected to spend an average $940 per household on gifts this year, according

Nothing is easy these days. And that’s a good thing. In the not-too-distant past, marketers looking for technology to help them interact with customers

Sampling the Hits Real Broadcast Network, Seattle, is turning up the volume on Internet sampling with Track Promo Service, which lets clients send time-sensitive

If Lenox Collections is powered by solid marketing plans, strong sales and continuous growth, then the Internet unit adds a small but potent amount of

Best Buy Electronics retailer Best Buy recently mailed a two-step campaign that used both e-mail and direct mail to announce an in-store sale for preferred

Lands’ End The first 16 pages of the November 2001 Lands’ End catalog declare this holiday season the “Year of the Turtle.” In Lands’ End-speak, “turtle”

Toys “R” Us and McDonald’s Corp. unite next week on a holiday Happy Meals campaign offering eight miniature premiums based on the Paramus, NJ-based chain’s