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The government has brought consumer privacy into the spotlight, creating broad implications for relationship marketing both offline and online. U.S. legislators

Photo marketers are getting their promotions into tighter focus this year. Film sales are falling as digital photography catches on, the economy falters,

SOS FOR FAO Calabasas, CA-based educational products retailer Right Start, Inc. agreed to acquire $55 million in assets from struggling toy retailer FAO

There’s no place like the ready-to-eat cereal aisle for competing promotions. PROMO swung through a Stop & Shop in Norwalk, CT, in early December and

You don’t need a TV to watch Scooby-Doo anymore or Blue’s Clues or Sesame Street, for that matter. They’ll all be coming to a town near you soon enough.

Welcome to the recession since it’s now safe to officially call it that. P-O-P manufacturers, however, were witnessing its effects long before economists

New Lists Jim Pace The Jim Pace GM Parts Warehouse catalog features a line of aftermarket performance products from General Motors and other manufacturers.

Brown & Williamson Tobacco has launched a 75,000-piece direct mail test for its new cigarette Advance Lights. The mailing went out in December to known

Now that Christmas is over, are your holiday customers returning? If your strategy in the fourth quarter was to use a lot of coupons to induce purchases,

Nestl USA, Glendale, CA, this month delivers via e-mail the final clue in a 10-week Great Friskies Internet Treasure Hunt. Players combine the 10 weekly