Search Results for: coupons

  • Alien Homecoming

    He may be a little fellow with a limited vocabulary, but E.T. is causing quite a commotion as he prepares to revisit theaters March 22. Promotional partners

  • Rally to the Cause

    Corporations are all ears as the consumer call for philanthropy gets louder. Now, it’s even better to give than to receive. While that old philosophy

  • The Marketing Mix (Up)

    Marketers have three primary tools to sell product: Advertising, Trade Promotion, and Consumer Promotion. Collectively known as the Marketing Mix, these

  • Agencies

    Game Day

    What to do when the Super Bowl is over and March Madness is still a month away? If you’re Frito-Lay, you get yourself an Xbox or a truckload of Xboxes.

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  • Marriage of Convenience

    The marketing team at 7-Eleven just couldn’t wait until July 11 to get the chain’s 75th birthday party started. And with good reason. The world’s largest

  • Agencies

    MEET MARKET

    PERHAPS YOU COLLECT OLD CARS. Or breed ferrets. Or are searching desperately for your perfect mate. No matter what your hobby or goal is, chances are

  • Mail Stream: A Report on Incoming Direct Mail

    The Sharper Image Typically, catalog covers from The Sharper Image feature gadgets from the company’s high-tech collection; people are rarely seen. However,

  • KRAFT MOLDS CHEESE SWEEPS

    Kraft Foods, Glenview, IL, on Jan. 28 breaks an on-pack sweeps called Meltaway and Play as part of its umbrella “There’s something about Kraft cheese”

  • LEGAL PREDICTIONS FOR 2002

    The legal minds at Hall Dickler Kent Goldstein & Wood, New York City, offer up the following predictions for the marketing industry in 2002: – Holding

  • Flotsam and Jetsam from 2001

    The Most Representative campaign of 2001? My vote goes to the offer from Eli Lilly and Co. and WebMD Corp. for a free month’s worth of Prozac. That one