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Winn-Dixie Stores Inc. will launch a customer-loyalty program throughout its supermarket locations in Florida and southeastern Georgia. The Customer Reward

1 McDonald’s Monopoly (1987) Monopoly marathons at the summer cabin are kid stuff compared with the mileage McDonald’s has gotten from its use of the

1995 June: Mark Shapiro Then: The ceo’s discipline-neutral approach to marketing made independent Louis London the subject of PROMO’s first cover photo

There we were my dad and I having our umpteenth conversation about how tough it was for us to get the media interested in what our clients were doing.

The first cover stories examined proposed taxes on advertising and promotion (including one seeking to ban tobacco and alcohol marketing), former Pepsi

PROMO’s sweet tooth was acting up as we toured our local Super Stop & Shop to measure promotional activity in the candy aisle. As expected, we found scores

My heart sank as soon as I caught sight of the Colonel wearing a Santa hat. The life-sized wooden statue outside the Kentucky Fried Chicken restaurant

You don’t have to be a Big Shot like Oprah to launch your own magazine. In fact, all you have to be is a Big Boy. Brand marketers increasingly are realizing

The Time Is Now You say you want instant online gratification? Try New York City-based NowMarketing’s new NowCode service: Advertisers add a #NOW logo

The creme filling may switch colors and the crackers may change shapes, but the snacks aisle is almost as commoditized as the housecleaning section. How