Search Results for: coupons

  • Kicking Field Goals

    It’s not easy getting from Colorado Springs, CO, to Columbia, SC, in 48 hours at least for an 18-wheeler and two vehicles filled with 12 field staffers.

  • Loose Cannon: DMers Ask “What’s My Motivation?”

    How nice it was to see Amazon.com, fresh from its second quarter of operating profits, represented at the New York Premium Incentive Marketplace trade

  • BUDWEISER HANGS WITH THE TRADE THIS SUMMER

    St. Louis-based Anheuser-Busch, Inc. this summer takes a break from supermodels and million-dollar prizes with Thirst for Summer, a three-stage effort

  • Mastercard Program Removes Implementation Barrier

    MasterCard International has signed a co-marketing agreement with Welcome Real-time. The agreement gives MasterCard members access to Welcome’s XLSmart,

  • Undercover No More

    UNLIKE ITS PREDECESSOR, SPY KIDS 2 IS SUPPOSED TO BE A HIT. Los Angeles-based Miramax Films’ Dimension division looked like a big winner last spring when

  • Cooking with Gas

    Steve Lewis was cold in the test kitchen The 17-year franchisee was helping Burger King’s R&D team develop recipes for 2003 the second phase of an ambitious

  • Higher Learning

    Promotion marketers have some reassurance that their instincts have been right: Promotions can help build brands while building business. That’s one conclusion

  • Coupons: Recession Poof!

    It was supposed to be heady times for the coupon. With the U.S. economy stuck in a recession, retailer sales stalling, and consumers looking to pinch

  • Premium Incentives: Behind the Scenes

    There’s a reason why plastic gift cards aren’t recyclable: They carry entire computer systems along with them. OK, not really. But now that the migration

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  • Cover story: The Candyman Can

    Who says it’s unhealthy to have a sweet tooth? The candy aisle is thriving, bustling with activity, and swelling with new tenants. Over the last 15 years,