Search Results for: coupons
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Kicking Field Goals
It’s not easy getting from Colorado Springs, CO, to Columbia, SC, in 48 hours at least for an 18-wheeler and two vehicles filled with 12 field staffers.
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Loose Cannon: DMers Ask “What’s My Motivation?”
How nice it was to see Amazon.com, fresh from its second quarter of operating profits, represented at the New York Premium Incentive Marketplace trade
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BUDWEISER HANGS WITH THE TRADE THIS SUMMER
St. Louis-based Anheuser-Busch, Inc. this summer takes a break from supermodels and million-dollar prizes with Thirst for Summer, a three-stage effort
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Mastercard Program Removes Implementation Barrier
MasterCard International has signed a co-marketing agreement with Welcome Real-time. The agreement gives MasterCard members access to Welcome’s XLSmart,
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Undercover No More
UNLIKE ITS PREDECESSOR, SPY KIDS 2 IS SUPPOSED TO BE A HIT. Los Angeles-based Miramax Films’ Dimension division looked like a big winner last spring when
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Cooking with Gas
Steve Lewis was cold in the test kitchen The 17-year franchisee was helping Burger King’s R&D team develop recipes for 2003 the second phase of an ambitious
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Higher Learning
Promotion marketers have some reassurance that their instincts have been right: Promotions can help build brands while building business. That’s one conclusion
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Coupons: Recession Poof!
It was supposed to be heady times for the coupon. With the U.S. economy stuck in a recession, retailer sales stalling, and consumers looking to pinch
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Agencies
Premium Incentives: Behind the Scenes
There’s a reason why plastic gift cards aren’t recyclable: They carry entire computer systems along with them. OK, not really. But now that the migration
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Cover story: The Candyman Can
Who says it’s unhealthy to have a sweet tooth? The candy aisle is thriving, bustling with activity, and swelling with new tenants. Over the last 15 years,