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Top brands are showcasing their marketing plans and new products this week at the Food Marketing Institute show in Chicago. Here’s a report on some of

J. Crew experienced a 5% lift in demand on its Web site when it improved its analytics. The resulting revenue was significant enough to cover the costs of starting up the analytics program, eight months ago.

Below the Belt Didn’t know that today’s cool teens wear their shorts with the waistband turned down? Virginia Beach, VA-based Boxer Rebellion does. The

Victoria’s Secret figured Italian love songs and a televised lingerie show were a perfect combination to get shoppers in the mood. They were right. Looking

It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek’s November video premiere after its spring fling with the theatrical release

It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek’s November video premiere after its spring fling with the theatrical release

It’s not easy getting from Colorado Springs, CO, to Columbia, SC, in 48 hours at least for an 18-wheeler and two vehicles filled with 12 field staffers.

It won’t be a sleepy summer in Plano, TX. Dr Pepper/Seven Up, the No. 3 carbonated beverage company, has a full marketing slate planned for its top brands

Victoria’s Secret figured Italian love songs and a televised lingerie show were a perfect combination to get shoppers in the mood. They were right. Looking

ST. LOUIS-BASED Anheuser-Busch, Inc. this summer takes a break from supermodels and million-dollar prizes with Thirst for Summer, a three-stage effort