Search Results for: coupons

A Florida woman has filed an invasion-of-privacy suit against Eli Lilly Co. after receiving unsolicited Prozac samples by mail. The woman, identified

Most forms of direct mail will still be delivered by a government postal service in Japan, and not private companies, according to a draft proposal from

BREWING PARTNERSHIPS The Pabst Brewing Co., San Antonio, TX, is seeking marketing, promotion, special event, and merchandising proposals for May-September

I didn’t participate in the infamous Pampers Perks loyalty program, so I don’t have many negative things to say about it. That puts me in the opposite

Doctors drink alcohol, too, you know. In the wine category, consumer tasting parties at vineyards, restaurants, and festivals is the standard tactic.

Blockbuster, Inc. has a lot on its plate this summer. The chain is already busy reformatting stores to move more towards DVDs and pumping up its Rewards

Loews Cineplex Entertainment, New York City, last week launched a “picture perfect” summer campaign that includes a cross-promotion with General Mills

Dole Food Co., Westlake Village, CA, last week broke a “myGreen$” continuity program offering more than $400 million in incentives. Forty-two million

The recession was supposed to be a boon to coupon spending. Faced with reduced consumer consumption, marketers would return to the tried-and-true coupon

It’s the first major accounting change to affect sales and marketing in years. It took effect Jan. 1. And some brand managers still don’t even know about