Search Results for: content marketing

PRNEWS spoke to Parry Headrick, Founder of Crackle PR about his Reddit AMA experience, as well as Alistair Berry, moderator for the r/publicrelations subreddit. 

In addition to taking execs through its plans to launch its own ad platform, Netflix hosted a separate event open to the press to showcase its content as part of its efforts to stand out to advertisers.

How brand lift studies can help marketers measure the impact of influencer marketing campaigns.

How genAI is transforming the way we search, strategies that organizations can use to create LLM-friendly content and insights on how genAI will continue to transform the marketing landscape.

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges. On a show floor traditionally full of […]

TV programmers have long looked down their noses at YouTube. User-generated content isn’t as premium as their prestige programming, or so their argument goes. YouTube, for its part, has long attempted to pitch itself to advertisers as not only just as good as TV, but, in many cases, more effective. At its Brandcast presentation on […]

What goes into creating a press release that will generate interest from journalists?

Much has been said and written in recent months on the made-for-advertising (MFA) phenomenon, or the diversion of ad dollars from legitimate publishers to sites that exist purely to sell ads at a higher cost than the traffic they acquire.  We know MFAs are a big problem on the open web. But what about mobile, […]

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. The afternoon session featured a “Beyond Booths” session […]

Andrea Kwiatek will be presenting at Programmatic I/O, taking place May 20-22 in Las Vegas. Get your tickets here.  If marketers weren’t so obsessed with vanity metrics like viewability and click-through rate (CTR), the open internet would have less of a media quality problem. Buyers could solve many of the issues they have with the […]