Search Results for: content marketing
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Agencies
Taco Bell Gets Saucy with Brazilian Model, Sports Illustrated
In a promotional tie-in with the Sports Illustrated Swimsuit Issue, Taco Bell is giving Web visitors a chance to play virtual shutterbug with an actual SI model.
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Writer’s Strike Helps Record Month for Online Video
The silver lining to the cloud that the recent writer’s strike has cast upon Hollywood might be the surging consumption of online video content.
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Listline e-Newsletter 2/13
List Services Corp. has been chosen to manage lists of Latino consumers
and businesses for the Tamayo Miyares & Sherman, a multicultural direct
marketing agency. -
Agencies
Live From Circ Day: Time’s Stengel Celebrates Online, Offline Content Differences
Not only can online and offline media products co-exist under the same brand, if positioned correctly both can offer value to a reader, according to Time magazine managing editor Richard Stengel.
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Email
ESP Makes Mailers Provide their own Spam-Complaint Button
Surely one of the greatest developments in the short history of e-mail marketing is the “report spam” button.
Now, e-mail service provider mobileStorm has taken the feedback loop one step further by integrating a complaint tab into its e-mail template so clients must use it.
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Dr. Pepper, Yahoo Promote Valentine’s Vegas Vows
Dr. Pepper went looking for a promotion to convey the “luxurious indulgence” of its new Diet Cherry Chocolate Diet flavor, and decided that nothing says luxury like a Las Vegas wedding on Valentine’s Day—with comedian Pauly Shore on the guest list.
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Agencies
Burger King, Carvel Celebrate Cabbage Patch Kids Anniversary
The Cabbage Patch Kids brand is toasting its silver anniversary with a host of promotions being led by partners Burger King and Carvel.
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YouTube = Yawn, Google = Frown in Korea
While YouTube remains popular in the U.S. and in various markets across the globe, it has been met with tepid responses from users in South Korea
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Podcasts Get Sexier
Recent estimates made by eMarketer peg the U.S. podcasting audience at 18.5 million in 2007. This number is expected to grow to 28.0 million in 2008, 38.0 million in 2009, 47.0 million in 2010, 56.0 million in 2011, and 65.0 million in 2012.
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Much Ado About Yahoo – Part 2
Just imagine a year from now, looking back on what was written about Yahoo-Microsoft. Imagine in three years. Will it become the next AOL-TimeWarner or perhaps the next Daimler-Chrysler? In Part 1 of our week 1…