Search Results for: content marketing

  • Content Consumption No. 1 Online Activity: DMA

    People spend the majority of their time online consuming content, according to a report recently published by the Direct Marketing Association.

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  • Live from the AAAA: Digital Offers Limitless Marketing Opportunities and Privacy Concerns

    Companies may not like it, but employees are sitting at their desks watching YouTube, planning their evenings and IM-ing their friends

  • Mobile Users Seeing, Acting on More Ads: Nielsen

    Mobile advertising platforms and others waiting for the space to finally lift off can take comfort from the latest Mobile Advertising Report from Nielsen Mobile and its finding that about 23% of U.S. mobile users

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  • Live from AAAA: In a Digital World, Disney Says Content is King

    Despite the dramatic impact and changes digital technology has had on consumers and the media, the one constant is the demand and need for great content.

  • YouTube Upgrading to Higher Resolution

    While other video sharing sites, including Vimeo, Dailymotion, and the recently shuttered Stage6, have offered high quality videos, YouTube has not made any visible headway towards that end until recently. The popular online video destination was recently found to be tinkering with the quality of some of its videos.

  • Baidu Begins Testing Hi

    While Baidu holds a strong leadership position in China’s search engine market, holding a 60.1% share at the end of the fourth quarter of 2007 (to Google’s 25.9% share), it has yet to set foot in the instant messaging market in its homeland.

  • Ringtones In The News Again

    If a government agency could find itself on the Inc. 500 list of fastest growing companies, Florida’s Attorney General’s CyberFraud Task Force would have a strong case for inclusion. As you might recall, upon…

  • Florida Probes ‘Free’ Wireless Content Offers

    Having won a settlement with AT&T Mobility, Florida Attorney General Bill McCollum is now setting his sights on Verizon, Sprint/Nextel, Alltel and T-Mobile. The state will

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  • New Eco Regs?

    The National Marketing Institute estimates in a recent report that consumers with environmental concerns represent over $230 billion in spending power.

  • Promotions 2.0

    By now, many of you are quite familiar with the phrase Web 2.0 referring to the perceived second generation of the Internet. Welcome to Promotions 2.0.