Search Results for: content marketing

In case you want to know, the title of this week’s article does indeed refer to the television show of the same name. Based on last weeks data from Nielsen Media Research, we can assume that more than ten million…

The last couple of years, the past 16 months certainly, has treated those in the ad network space well, especially those with a technology layer, that, whether it lived up to its promise or not, helped increase the multiple…

Fast food icon The Krystal co. is rolling out a new line of slush beverages, called Krystal Freeze, today and is supporting the effort with an online and e-mail marketing campaign.

In preparation for the May release of the movie version of another book in the “Chronicles of Narnia” fantasy series, publisher HarperCollins has launched an integrated campaign to “Read It before You See It,” using viral marketing and social media to encourage readers to pick up the text before they pick up tickets.

Tongue well in cheek though you were, it is interesting to see what happens when one applies the logic of direct marketing legislation to TV advertising.

The latest figures released by the comScore Video Metrix service shows that while online video in general cooled off in January from its record setting December numbers, Google video sites still held onto its commanding lead in the U.S. market.

NexCen Brands Inc. has named Joseph DiMuro as executive vice president/chief marketing officer, effective March 17.

Viral marketing represents a brave new media world with its own set of rules that have little to do with traditional media concepts.

eMarketer’s Geoff Ramsey and Didit’s Kevin Lee to Deliver Keynotes.

Dunkin’ Donuts is teaming up with Yahoo Inc. to create two new Dunkin’ Donuts-branded video programs and a community Web site.