Search Results for: content marketing

Oridian’s worldwide presence will enable Fashion TV monetize all international ad traffic over FTV.com which reaches over 800,000 unique users per month

Geico’s cavemen still show up regularly on TV ads and especially on the Web, even though their ABC sitcom was cancelled in November after six episodes.

Absolut Vodka is going green this year and it has nothing to do with its pear-flavored product. The company announced back in January that it would kick

Text messaging figures to be more prominent in Land Rover’s future marketing plans. A few successful tests over the past year have driven attendees to

Not all digital marketing happens in cyberspace. It can start on a physical disc and get attached as a premium to some other product. Pick the right product

KFC is changing its recipe. Not the way it seasons chickens it perfected that a long time ago. But it is reaching for a new audience: 18- to 25-year olds

Why do direct marketers have a such a tough job measuring the value of their custom magazines, newsletters and microsites? One reason is that they’re

Imagine that you are in charge of online marketing for your organization. You have slaved for months to tune and optimize your campaigns. Countless hours

Spike TV has devised a multi-dimensional promotional campaign to plug its upcoming airing of the entire “Stars Wars” saga.

NatureSweet, a producer of bite-sized tomatoes, is teaming up with Disney to promote healthy snacking options for kids and moms.