Search Results for: content marketing

  • Mail Stream: A Report on Incoming Direct Mail

    Blue Sky Swimwear’s new catalog pays homage to the 1950s beach blanket science fiction genre, all while showing off the company’s collection of apparel for females. The Ronald Reagan Foundation’s 6” x 9” fundraising package includes freemium address labels and stickers feature symbols of American freedom including the Statue of Liberty and bald eagle, and teases a t-shirt with all donations in excess of $40. And a subscription offer from Motorcycle Consumer News asks “How Much Do You Really Know About Motorcycles?” Recipients needing a brushup may purchase a 12-month subscription for $22.

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  • Penguin Stages Contest to Hype Book

    Penguin Young Readers Group has just released a young-adult novel about a girl who becomes unwillingly famous as the inspiration for a smash hit you-dumped-me song.

  • Searchers: Smarter, Lazier, Both?

    A recent study published by iProspect (in conjunction with JupiterResearch) reveals that searchers are feeling less and less adventurous in their pursuit of good search results.

  • Introducing the LinkConnector Widget, a Powerful Web 2.0 Tool for Affiliates

    LinkConnector’s new widget technology brings the latest developments in the online world to Affiliate Marketing.

  • Can Display Catch Search?

    While the not quite drama of Microsoft-Yahoo continues, the ensuing attention paid to the former’s potential acquisition of the latter has at least started to focus the broader dialog on future possibilities of Internet…

  • Gas Station TV Looking for a Fill-up Friendly Face

    Drivers who dread today’s high gas prices may find they can take the pain out of the pump by entering Gas Station TV’s “Wanna Be a BroadcaStar” talent search for an on-screen host.

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  • NBC, Liberty Mutual Forge Marketing Partnership

    NBC and Liberty Mutual have struck a marketing partnership that casts the insurance company as primary sponsor of two movies tied to a larger promotional effort based on the theme of personal responsibility.

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  • Nestlé Uses Prank to Promote Branded Comedy Network

    Nestle Foods said it has shaken off the associations of clumsiness of its Butterfinger brand and re-name itself simply “The Finger.” The re-launch was supported by a distribution of 200,000 free “Finger” bars at 7-Eleven stores in 10 major markets.

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  • Paramount Pitches Movie Clips to There.com Members

    Paramount Digital Entertainment will make ultra-short clips from its movie vaults available to members of the There.com virtual world, letting members express their emotions via actual lines from movies as varied as “Clueless,” “Grease” and “Ferris Bueller’s Day Off.”

  • AT&T Creates Concert for Final Four Weekend

    AT&T is planning to pump up the volume around the Final Four this weekend with a lineup of pop groups performing in San Antonio’s HemisFair Park before the final games of the National Collegiate Athletic Association Men’s Basketball Tournament take place.