Search Results for: content marketing

Social network MySpace has promoted Jeff Berman to president of sales and marketing, a new post. In his new capacity Berman will oversee MySpace’s online marketing, content and programs, ad solutions, branded sales and the development of relationships …

Ever since Procter & Gamble Productions started shooting episodes of TV longest-running soap opera, “Guiding Light,” in 1955, the company has been in video business

Shouting is out and conversing is in, leading consumer brand marketing executives agreed during a panel discussion at ad:tech San Francisco 2008 this week

Today we meet Cathy D’Ambrosio, a content strategy manager at Merkle Inc. who splits her time between advising clients about consumer lists and database marketing consulting.

Tommy Hilfiger has launched TommyTV in collaboration with Sony BMG to present live concert performances online from the ongoing Hilfiger Sessions series along with archived footage of past performances.

While Google remains a virtual equivalent to anything related to the word or idea of “search,” it might be easy to overlook its current moves to ratchet up its dominance both in the states and overseas.

Traffic on social networks is growing, and while marketing models are still evolving, some brands are starting to view those online communities as an integral part of their advertising.

Jeffrey Hayzlett, chief marketing officer for the Eastman Kodak Co., started his address to the crowd at ad:tech San Francisco 2008 with two questions.

The National Hockey League is running a power play with Paramount Pictures to cross-promote the league playoffs and a comic hockey film.

CBS Television Distribution has named Greg Bennett to the newly created post of senior vice president.