Search Results for: content marketing

Octagon has hired marketing executive Chris Monaco as vice president of the agency’s music and entertainment group.

They won’t have any lines to read, but two Mercedes-Benz models will play visually prominent roles in the upcoming feature release, “Sex and the City.”

Turner Entertainment is ready to put stars in branded spotlights on truTV, beginning with Twentieth Century Fox’s new movie “What Happens in Vegas.”

7-Eleven, Inc. has launched a month-long marketing blitz tying one of its Slurpee drinks to Activision’s “Guitar Hero: Aerosmith” video game

Bazaarvoice is expected today to announce a network of e-commerce-related vendors whose technology integrates well with that of the company best known as an online customer ratings-and-review outsourcer.

Television viewers who forget to set their VCRs or DVRs to record their favorite programs may still get to see what they missed, thanks to many broadcast

PetStyle.com launched in late 2006 and initially created awareness among pet owners through paid placements on search engines and online banner ads. But in its first four months, the site attracted only 4,000 registrants

International Trucks unveiled its answer to the Hummer H1 at last year’s Chicago Auto Show: the International MXT, a pick-up truck

If a recession hits, will interactive marketing be one of the first budget lines on the chopping block? That question hangs in the air over the 2008 Promo

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