Search Results for: content marketing

The Hyperfactory, a mobile, media and execution company, has hired Liz Jones as vice president, entertainment and media to head the company’s Los Angeles entertainment division

Sometimes, a public relations rep can do more harm than good for a company. Read why Kraig Smith says you need to monitor your PR teams actions and reactions

Let’s take a moment and congratulate both Microsoft and Yahoo. Realizing that they can’t compete with Google on search and practically any other area of Internet advertising, they did manage to out do Google in…

The International Council of Beverages Association, the worldwide trade association representing the non-alcoholic beverage industry, has adopted voluntary guidelines on marketing to children

A new interactive Web site dedicated to the preservation of letters and e-mail from American troops has launched in the run-up to Memorial Day and is under the sponsorship of GEICO and the non-profit Legacy Project

When it comes to reaching shoppers, in-store samples, package ads and coupons are influential, according to a recent survey.

Octagon and TNS Sport have formed a partnership that combines their respective proprietary research methodologies to offer clients a more in-depth analysis and understanding of sports fans.

Google’s dominance in online video seems to be as sure as its dominance in the search realm, if not more so.

Listening to music is a social experience, so acquiring it should be as well. AmieStreet.com is using a unique pricing model to get users involved in shaping their relationship with the site. Learn how the site is connecting with audiophiles

Kraft Foods is wrapping up a four-month-long promotion around its Oreo brand, which offers the chance to compete against National Football League players Peyton and Eli Manning in a cookie twisting, licking and dunking competition