Search Results for: content marketing
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NHL Renewal to Build Bud Light’s Sponsorship Role
The deal renewing Bud Light’s position as official beer of the National Hockey League will give the brand a bigger sponsorship role in the league’s digital media and cable network.
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The Shot Heard Round The Lead Gen World
On Friday of last week as the rest of us had thoughts of the weekend on our mind, 5 Star Affiliate Programs and Search Engine Land among others, covered a topic that represents one of the most amazing…
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Agencies
Hasbro Taps Riley as VP of Entertainment Marketing
Hasbro Inc. has named Mike Riley as vice president of entertainment marketing, a new position.
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The 2008 Promo 100
Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order
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Agencies
Brand Weaver
It’s the epitome of what the entertainment business calls a show meaning TV, computer and mobile phone. When DEA agent Lucky Chance takes off in his Dodge
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Agencies
NBC Sports, MTV Team Up for Action Sports Tour
NBC Sports has struck a partnership with MTV around the Action Sports Tour with multi-screen video and product licensing to build the extreme sports profile.
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2013: More Than One Billion Online Video Viewers
A recent report released by ABI Research expects the number of viewers who watch videos on the Web to reach at least one billion in 2013, which would entail the current population of online video viewers to nearly quadruple.
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Consumers Foresee E-Mail’s Continued Significance
A study conducted by market research company, Ipsos, for online reputation management service, Habeas, found that e-mail is the preferred means of communication, and is likely to remain so for the near future
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Agencies
DIC Seals Digital Distribution Deal with Vivendi
If you’ve missed Inspector Gadget’s gadgets, you’ll be able to see them both on the Web or on a podcast very soon.
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One Billion Web Videophiles by 2013: Study
More than 1 billion Web users will be scanning video clips in five years, according to a new study by ABI Research.