Search Results for: content marketing
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Yahoo Gets Its Olympic Games Face On
A new Web site within the Yahoo Sports portal will give visitors a host of ways to follow the Olympic Games over the Internet—and marketers a number of ways to link their brand names to the online action from Beijing
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Atrinsic Acquires Ringtone.com
Adds 180,000 Subscribers, Accretive to Shareholders upon Close, Provides Platform to Support Ad-Supported Ringtone Model
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Agencies
Flying the Coup
Want to pull people into your store? Try coupons. Maybe you’d like to reactivate old customers or encourage sampling? Same advice. But that doesn’t mean
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Agencies
Who Let the Dogs Blog?
On the Internet, no one knows you’re a dog, the cartoon says. But if you’re a dog and don’t care who knows it or a cat comfortable with your feline side
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Wireless Wilderness
Spending on mobile phone marketing in the U.S. is expected to increase steadily from $421 million in 2006 to approximately $5 billion in 2011. But as
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Agencies
Shelf Help
Borders wants to sell you a book online at last. That’s right. The chain hadn’t sold books on the Web until it relaunched its site (www.borders.com) in
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Agencies
Mobile Couponing on the Grow
People like saving money; people like cell phones. So they’ll love the two together, right? Not necessarily. Users see their cell phones as personal space
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Agencies
Solid Gold
About 20 years ago, Run-DMC stepped onto the stage at a sold-out Madison Square Garden in their signature white Adidas Shell Tops. Then, with Adidas executives
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Digital
Make a Commitment
These days it seems everybody has a blog or podcast that lets them share their thoughts with the cyberworld at large. But if you want that soul-sharing
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Listline
NEW LISTS Military Issue Sky Media LLC is offering a customer list from its Military Issue collectibles catalog. It includes the names of 21,476 buyers