Search Results for: content marketing

Olympics sponsor AT&T has a new marketing deal with the USA Basketball Men’s National Team that promises to push video content to multiple platforms.

Parenting Web portal BabyCenter.com yesterday launched a beta version of a new online social community for expectant and current parents as part of its Web site, in a bid to engage parents and build its appeal for brand advertisers.

Red Roof Inn is playing a new tune to appeal to country music fans under a fresh campaign with television network Great American Country.

The American Legacy Foundation’s truth.com group will fight youth smoking with online remixes from the music used in its current “Sunny Side of Truth” campaign, created by nine well-known bands and DJs.

A new study finds that 15.6% of all U.S. mobile users accessed the Web over their cell phones in May, making this country a leader in mobile Internet use.

The sponsor-driven “Lucky Chance” microseries debuting on TNT later this month will take on a double meaning, as a sweepstakes for a 2009 Dodge Challenger will run simultaneously.

Hitwise recently released a report listing the different search terms that lead users to each of the presumptive presidential candidates.

Holiday Inn Express is rolling out a new Web series targeting business travelers to entice those on-the-go to spend more time at the hotel chain.

Rising costs and dwindling budgets are making it more and more difficult for business marketers to run events. Today, instead of hitting the road many companies are hitting the Web

Alterian has completed its acquisition of Mediasurface and gained additional analytical capabilities for Web sites and social networking media, in addition to other technical capabilities.