Search Results for: content marketing

  • Lesson Plan

    Most of us who played sports growing up dreamed of one day being good enough to turn pro. Even after reality set in, our passion for sports remained undiminished

  • Shelf Help

    Borders wants to sell you a book online at last. That’s right. The chain hadn’t sold books on the Web until it relaunched its site (www.borders.com) in

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  • Jump Pages or Value Add?

    As we wrote last week, love it or hate it, Google’s quality score has become a fact of life for those wanting to spend money on Google. Regarding the motivations behind the quality score, we said then, “Cynics…

  • LinkConnector Adds a Bold New Accent to Its Network with RugsUSA.com

    The LinkConnector Affiliate Marketing Network joins forces with RugsUSA.com to provide affiliates with a top-converting merchant offer in the home decor sector.

  • Geico Caveman Hits the Bars

    Even cavemen need to get out on the town now and then. So insurance provider Geico is taking its trademark Neanderthals out dancing, via an interactive promo campaign running on the Ecast in-bar jukebox network

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  • Does the Home Page Still Matter?

    Only a few years ago, a Web site’s home page was the most prime piece of digital real estate a publisher could offer. Read why Web 2.0 has made the home page less relevant

  • Starburst ‘Shares’ Candy Over the Web

    Mars’ Starburst candy brand is introducing a new product, Gummi Burst, with a burst of digital content on assorted areas of the Internet to maximize reach.

  • Samsung Invites Mobile Users to Take Some Video Swings

    Electronics maker Samsung is promoting the video capabilities of its new Instinct mobile phone with a set of ballpark Webisodes

  • Hulu Cracks Top Online Video Properties List

    Google (thanks mostly to YouTube) and, to a lesser extent, Fox Interactive Media have been the two dominant forces in online video in recent memory

  • TV Still Going Strong

    While online and mobile video consumption is on the rise, traditional TV viewing seems to be unhindered by their counterparts’ growth, according to Nielsen Online