Search Results for: content marketing

Online quizzes have existed since practically the dawn of the Internet, if not since the big bang then at least since the initial proliferation of sites, certainly by HTML 2.0. In other words, they are old, and they span the…

Plugging an animated “Star Wars” film and a TV series set for a fall debut, TV Guide is aiming to spark newsstand sales with four covers featuring characters

Doing a large-scale search engine optimization project? It’s a piece of cake for smaller marketers to hire an agency and get the job done, but it’s a lot more complex for the big guys. Here are five tips on empowering large company SEO projects

Even though loads of marketers are leaping on the word of mouth bandwagon, a lot of them don’t really understand the concept. Find out what you need to think about before beginning a word of mouth strategy

In an increasingly competitive environment and a weakening economy, business-to-business marketers need to become more vigilant about how they reach online audiences. They cannot afford to overlook their strategic online initiatives

Johnson & Johnson is hyping its summer Olympics connection with a digital campaign for its baby products playing off national TV ads featuring U.S. Olympic athletes thanking their mothers for nurturing and supporting them.

Have you heard about the Netflix prize? The mail-order movie rental mogul is offering $1 million to anyone who can develop an online movie recommendation

Anyone whose memories of the Internet economy extend back to sock-puppet spokesmen and sites devoted to toys should remember the CueCat, a cat-shaped

Starbucks is one of a number of quick service restaurants trying to elbow its way into the lucrative market this summer for healthful smoothie drinks.

When it comes to connecting with the massive U.S. Hispanic market, most advertisers don’t know which side the iguana chews on. And if you don’t know what