Search Results for: content marketing

Tapping into the fantasy sports trend and the run-up to the pro football season, Circuit City has begun sponsoring a new YouTube channel dedicated to fan analysis of pro trades and performances.

Bob’s Stores is looking once again to connect with action sport enthusiasts and is using a tour outside its stores to do it.

Two weeks ago we did a series about the two face of quality score, with the focus being two of the seemingly motivating factors behind Google’s now infamous metric. The first is strategic and long term – building a…

Davie Brown Entertainment has named Farrah Louviere director of film

The proliferation of media choices has significantly changed the dynamic for marketers who are trying both to communicate with their current customer base and gain new prospects

Olympic sponsor The Coca-Cola Co. is offering its commercial content to millions of Beijing citizens and visitors via their mobile phones in a collaboration with the country’s largest Bluetooth media company

A new online promo campaign for Sony Pictures’ release “Pineapple Express” claims to offer the first high-definition video ad to appear in YouTube—along with lots of age-restricted content, an online game, and mobile ringtones

T-Mobile has signed on as the top sponsor for Nokia Productions, the consumer-generated promotion that will build a short film out of video and audio footage from the mobile phones of everyday people.

NBC Universal will provide an unprecedented amount of online summer Olympics coverage to increase primetime viewership while keeping Web surfers engaged and aware of NBC’s Olympics’ brand

Almost two years ago, an exploration of coffee led us to a unique lead generation site, although at the time, its revenue model and link to the lead generation world looked much less clear than they do today. The site…