Search Results for: content marketing

By the time all was said and done, more than 700,000 people had registered to take part in a contest to create the newest flavor of Mountain Dew. More

Americans like to play games on their mobiles phones. And the fact that they don’t like to pay

Not long after we hit the send button last week, Google announced a major change to the way their Quality Score mechanism works. Quality Score changes, both from the actual mechanical modifications but more…

The buzz surrounding Social Networking sites may cause media buyers to shy away from allocating budget to the social networking platforms.

NASCAR marketing executive Brian Corcoran has been named executive vice president of business development and motorsports for the Fenway Sport Group

Before the start of the Beijing Olympics, it was widely reported that NBC Universal intended its coverage of the games as an experiment in how audiences wanted to access video coverage

ESPN will stream Major League Baseball games live online and push baseball content to the iTunes and iPod platforms as part of a new digital content deal that will significantly strengthens both partners’ brand presence in cyberspace.

If your company gets big enough and makes enough money, you can count on a lawsuit. Some suits make sense. If you make money by violating the law, then you could argue that a suit makes sense to insure…

NBC’s strategy to stream live Olympics video online to pump up primetime numbers and boost fans’ round-the-clock interest in the Games appears to be paying off.

The Levi’s brand is using a little celebrity power and the offer of free music downloads to appeal to consumers under its latest new digital campaign.