Search Results for: content marketing

Marketers are just now starting to figure out what mobile can offer them, and many have yet to test what’s possible in the realm of social networks such as Facebook

For college students who may not know much about that renowned NBC sitcom about nothing, Sony Pictures Television is bringing the “Seinfeld” to campuses around the country

Coupons Inc. is ramping up its efforts in the interactive coupon promotions business with a new chief operating officer and larger plans to use technology to reach consumers with coupon offers

As the economy tightens, marketers desperate to reduce acquisition costs are blindly jumping into social media without testing or taking customer behavior patterns into consideration. That is a mistake

What could be better than being as cool as Kanye West? Well, perhaps growing a working pair of Michael Phelps gills. But a summertime promotion teaming

For McDonald’s, it was a true breakthrough: a deal to place its product cups of (fake) iced coffee in a place that had been strictly off limits: front

When it comes to engaging content, The Walt Disney Co. suffers from the classic embarrassment of riches. Just this year, it’s seen the explosion of recording

Let’s face it every Web site is a marketing Web site. Whether it is a company trying to sell a product to a customer or a 15-year-old high school girl

To its loyal customers, Philosophy is more than a skin-care products company. It’s a lifestyle and an outlook. It’s also introspective and reflective,

Rising costs and dwindling budgets are making it hard for business marketers to attend and run events. So instead of going on the road, many companies