Search Results for: content marketing

MTV2 and Time Warner are partners in a search for a New York City band to be the opening act of the Rock Band Live Tour in Newark later this fall

MTV and Hewlett-Packard are debuting a short-form reality series on air and online next week, featuring a group of PC-savvy competitors vying for a shot at big money in the latest form of branded entertainment

Warner Bros. TV debuted an original digital series, “Sorority Forever,” on MySpace yesterday as it streams the show on its own ad-supported online network TheWB.com

Joanne K. Bradford has joined Yahoo! as senior vice president of U.S. Revenue and Market Development.

PBS Kids is streaming more than a dozen shows online and a changing assortment of clips for Web-Savvy grade schoolers

American Eagle Outfitters’ new kids’ brand, 77kids, is leveraging entertainment to promote a new apparel line by hosting a concert with the Jonas Brothers in Novembe

HBO will hype the fifth season of its “Entourage” series by screening last season’s episodes on all Virgin America flights

Walmart last week launched the Walmart Smart Network, a new system powered by Internet Protocol Television

The biggest news this week certainly goes to the public launch of Google’s new browser, Google Chrome, which suckered us into a piece as we watch the browser try not to follow in the footsteps of the company’s…

TNT has a trio of sponsorship deals in place for its new “Raising the Bar” legal drama, which include a cross-platform deal with Nissan tied to a sweepstakes