Search Results for: content marketing

Cotton, Inc. is sponsoring a reality Web series that tells the story of three aspiring fashion designers working under the guidance of Eric Vallency

Letters in response to “Loose Cannon: Eighty Five Million New DMers Could Use A Handout”, Direct Newsline, Monday Sept. 22, 2008

This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing

NBC is betting that video streams will help its on-air primetime ratings rebound from last season’s doldrums

Steve Greifer has left Digitas to take the helm of HoneyShed LLC, a Web based enterprise, owned by Publicis Groupe, Promo has learned

Fans of women’s tennis can now pit their own racket skills against top seeds such as Maria Sharapova and Jelena Jankovic in a user-generated content (UGC) contest launched by the Sony Ericsson Woman’s Tennis Association Tour

A group of attorneys general from 25 states have asked MillerCoors to scrap plans to introduce a new product in its Sparks line of caffeinated malt beverages

The issue of what represents the best buy in sports marketing elicited diverse points of view at a New York City sports sponsorship conference this week

Here’s a fact: E-mail marketing has the highest ROI of all online traffic generation methods. With a return of $57.25 for every dollar spent, the ROI for e-mail marketing is more than 150 percent greater than that for non e-mail online marketing

A new study of user behavior on a popular child-rearing Web site suggests a real generation gap in the way mothers use the Web