Search Results for: content marketing

This year has seen the enactment and amending of legislation and the filing of lawsuits related to a number of promotional tactics. The following is an

There’s little question that this is the year for interactive promotions. Heck fire, this is the century for them. The only unknowns are where the money

Linda Woolley has just signed on for what’s arguably the biggest challenge of her career. But judging by her r she’s been gearing up for it for more than

MassMutual’s Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists

Paid product placement was a particularly bright spot last year, as spending grew 33.7% to the $2.9 billion mark, from $2.2 billion in 2006, even though

Online video viewership is booming, with the number of U.S. households watching broadband video doubling over the past year

GENERAL MILLS: is expanding its outreach to Hispanics with a yearlong partnership with Spanish-language TV network the Univision Network

The Lincoln TKS sedan plays a featured role in “RPM,” TNT’s branded crime thriller micro series, set to debut during episodes of “Law & Order” in October

The Discovery Channel’s “Mythbusters” series is seeking ideas for the show from YouTube fans

Frito-Lay’s Doritos brand is once again turning to consumer-generated content for its Super Bowl advertising effort